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Broke people still buy this (steal these 5 offers)

I tracked 217 struggling buyers. Here’s what they opened their wallets for.

Author

Amann K.
June 19, 2025

In partnership with

RECESSION-PROOF OFFERS:

What Hungry Markets Crave When Money’s Tight.
Let’s cut through the toxic positivity:
Recessions aren’t “opportunities.” It’s a bloodbath.


But while luxury coaches starve… these 5 offers are printing money⤵️
I scanned Gumroad, Etsy, and PayPal data to show you EXACTLY what’s working.

Today’s Lineup:

  1. Reality Check: What Dying Offers Look Like

  2. The 5 Offers That Ignore Recessions

  3. Real Examples: Steal These Angles

  4. $0 Research: Find Buyers Bleeding Now

  5. Price Anchoring That Works

  6. Toolbox: Free Shit That Finds Pain

  7. Ps and Final Words

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What a good offer look like:

Dead on arrival in 2024:

  • ✘ “Mastermind for visionary CEOs” (Broke CEOs exist)

  • ✘ “Find your purpose” (Purpose doesn’t pay rent)

  • ✘ “Luxury branding course” (Sells when wallets are fat)

Why they fail:

“You can’t sell ‘extra’ to people choosing between groceries and gas.”

Survivors have 3 things:

  1. Painkiller, not vitamin (urgent, unignorable)

  2. Under $50 (impulse-buy territory)

  3. Instant results (no “6-month transformations”)

The 5 offers that ignore the Recession

OFFER 1: “Fix This Now” Templates

  • What: Done-for-you spreadsheets, scripts, checklists

  • Price: $7–$27

  • Example: “Layoff Survival Kit: Severance negotiation scripts + budget tracker”

  • Data: Etsy “template” searches ⬆️ 214% since 2023

OFFER 2: Side Hustle Blueprints

  • What: Step-by-step guides to earning FAST cash

  • Price: $10–$39

  • Example: “Instacart Hustler’s Hack Pack: 17 stores that tip $40+”

  • Data: Gumroad’s “side hustle” category up 89%

OFFER 3: Therapy-Lite Digital Products

  • What: Anxiety journals, addiction trackers, coping guides

  • Price: $15–$47

  • Example: “Panic Attack Cheat Sheet: 3 physical hacks to stop spiraling”

  • Data: “Mental health printables” sales up 312% (Etsy)

OFFER 4: “Stop Wasting Money” Audits

  • What: PDFs exposing hidden subscriptions/leaks

  • Price: $5–$20

  • Example: “Netflix Isn’t Your Problem: The 3 subscriptions bleeding $1,200/year”

  • Data: Reddit threads like r/povertyfinance are exploding

OFFER 5: AI Jailbreak Prompts

  • What: ChatGPT prompts for real-world cash

  • Price: $9–$29

  • Example: “Write a resume that beats AI filters: 7 proven prompts”

  • Data: “AI prompts” Gumroad sales up 167%

0$ Research: Find Buyers that are bleeding now

Stop guessing. Stalk these free spots:

  • Reddit Goldmines:

    • r/povertyfinance (Look for posts with 500+ upvotes)

    • r/sidehustle (Search “scraping by”)

    • r/beermoney (Find “what actually works?” threads)

  • Etsy Pain-Searching:
    Use these in Etsy’s search bar:
    “desperate,” “broke,” “emergency,” “survival,” “crisis”
    (Example: “emergency budget printable” → 2,480 sales)

  • Amazon Review Mining:
    Find books like “Extreme Budgeting” → read 1-star reviews.
    What people hate = your product fix.

Price that works:

Broke buyers need justification. Do this:

  • The “Daily Cost” Flip:

  • Guilt Shield:

Toolbox: Where to find the pain of buyers

No paid tools needed:

  • AnswerThePublic
    Free version shows real searches like:
    “how to make money fast with no skills”
    “cheap meals for broke students”
    [Link: answerthepublic.com]

  • Trennd.co
    Scrape TikTok/Reddit rising trends. Filter “recession”:
    “#nobuyyear,” “cash stuffing,” “dumpster diving meals”
    [Link: trennd.co]

  • Google Trends (Filter “Shopping”)
    See spiking searches:
    “food stamps application,” “free resume help”
    [Link: trends.google.com]

Final Truth:

Recessions don’t kill businesses.
Vanity offers do.

Stop selling “might.”
Start selling “right fucking now.”

Homework:

  1. Go to r/povertyfinance → find a post with 1k+ upvotes.

  2. Build a $12 product that fixes THAT.

  3. Sell it on Gumroad in 4 hours.

Meanwhile Read this edition that shows how

Wrapping up the day!

PS: I made a free Recession Offer Checklist with:

  • 5 proven price points

  • 3 hooks that convert

  • 1 stealable landing page
    → Grab it here [Link]
    If the above link doesn’t work, REPLY to this email with the
     Recession Offer Checklist I will send it to you.

If you liked this edition, and read until here.. You are committed to AI and willing to master it🤤 

Forward this email to your colleague. so that I can find minds similar to yours. :)

Until next time,
Your AI Case Study Team

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