Content creation is dead. Content repurposing is New way of Growth

You spend hours scripting, recording, and editing videos. You publish them. They get a few likes, then fade into obscurity. Meanwhile, your audience is scattered across platforms - some prefer blogs, others devour tweets, and millions scroll Reels.

You’re stuck in a cycle of creating new content instead of maximizing what you already have.
The solution? Stop creating. Start repurposing.

Index: The 4 Step Method

1. The Core Asset: Your 10-Minute Video

2. AI Toolstack: Chop, Transcribe, and Adapt

3. Distribution Strategy: Platform-Specific Tweaks

4. Results: A Week’s Content in 1 Hour

5. Final Words

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The Core Asset: Your 10-minute Video

Your video is a content goldmine. A single 10-minute Loom or webinar can yield:

• 5-10 key insights (hooks for social media).

• 3-5 stories or examples (blog anecdotes).

• 1-2 data points (infographic material).

• A full transcript (3,000+ words for written content).

Pro Tip: Record videos with repurposing in mind. Speak clearly, include visual demonstrations, and avoid time-sensitive references to keep content evergreen

AI Tool Stack to Adapt (All Links at End)

Use these tools to dismantle and rebuild your video:

• Opus Clip or Vidyo.ai: Automatically extracts viral-worthy clips (e.g., hooks, quotes, key moments).

• Riverside’s Magic Clips: AI identifies and edits the most engaging snippets for social media.

• Otter.ai: Generates accurate transcripts for blogs, newsletters, and captions.

• ChatGPT: Turns transcripts into tweets, LinkedIn posts, and email scripts.

Example Workflow:

1. Upload your video to Opus Clip.

2. Extract 10 short clips (15-60 seconds each).

3. Use Otter.ai to transcribe the video.

4. Feed the transcript into ChatGPT with prompts like:

   • “Turn this into 5 Twitter threads.”

   • “Summarize this into a 500-word blog post.”

   • “Create 3 carousel slide outlines for LinkedIn.”

Distribution Strategy

Not all content works everywhere. Adapt accordingly:

• Instagram/TikTok: Use video clips with bold captions and trending audio.

• LinkedIn: Share insights as carousels or thought-leadership posts.

• Twitter: Post threaded takeaways or poll questions from key points.

• Blog/Newsletter: Expand transcripts into long-form articles or tutorials.

• Podcasts: Extract audio and publish as a mini-episode.

Pro Tip: Repurpose vertically (e.g., clip → tweet → blog) and horizontally (e.g., clip → Reel → TikTok → Short) to maximize reach

Result: A Week's Content in 1hr

Here’s what one 10-minute video can become:

Total: 100+ pieces with minimal extra effort

Why This Works

• Saves Time: 1 hour of repurposing vs. 20 hours of creation.

• Boosts SEO: Transcripts turned into blogs improve search visibility.

• Increases Reach: Adapting content for multiple platforms captures diverse audiences.

• Enhances Consistency: Maintains core messaging across channels.

Tools to Start Today:

1. Opus Clip (for video clipping).

2. Otter.ai (for transcription).

3. ChatGPT (for content expansion).

4. River Side Magic Clip

Final Words

This is how you win in 2025.
Final Word: Blogging isn’t dead—but manual content creation is. Let AI do the heavy lifting, and watch your audience grow without burning out.

Want the exact prompts I use? Reply “PROMPTS” for my free cheat sheet.

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