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Creating fresh content daily is no easy feat. The process involves selecting a topic, conducting thorough research, drafting, and refining, all of which demand significant time and effort.
This is where content repurposing steps in as a game-changer. You can save a substantial amount of time by taking a previously successful post and updating it with a fresh perspective and new information.
Today, we’re discussing the benefits and strategies of content repurposing.
Today’s Lineup:
The Dirty Secret: Everyone’s Cheating
The Myth of “Original Content”
The Repurposing Playbook: Steal This Formula
The Psychology of Repetition
The “Cheating” Mindset: Why It’s Okay
The Harsh Truth: You’re Wasting Time
Reply to get a Mega Prompt.
The Lie You’ve Been Sold: “Just Post Consistently”
You spend hours crafting the “perfect” post.
Researching.
Writing.
Editing.
Meanwhile, your competitor:
Takes one blog.
Turns it into a LinkedIn carousel, 3 tweets, 2 Reels, and a podcast.
Posts it everywhere.
And guess what?
They’re winning.
Why it’s happening:
Content repurposing isn’t lazy. It’s strategic genius.
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The Myth of Original Content:
The lie:
You need to create something new every time.
The truth:
Your audience doesn’t care if it’s original. They care if it’s useful.
Example:
A fitness coach writes a blog: “5 Morning Routines for Busy Moms.”
She turns it into:
A LinkedIn post: “Why Busy Moms Need These 5 Routines.”
A TikTok: “Watch me try these routines for a week.”
A podcast: “How I helped 100 Moms Reclaim Their Mornings.”
Result:
10x reach. 0 extra effort.
The Repurposing Playbook: Grab this
Step 1: Start With a “Hero” Piece
A blog, video, or long-form post.
Example: “How I 10x’d My Revenue in 3 Months.”
Step 2: Slice It Into Micro-Content
LinkedIn Carousel: “5 Steps to 10x Your Revenue.”
Tweets:
“Step 1: Stop doing this.”
“Step 2: Start doing this instead.”
Reels: “Watch me explain Step 3 in 15 seconds.”
Podcast: “The mistakes I made while scaling.”
Step 3: Automate the Grunt Work
Use Repurpose.io to turn videos into podcasts, blogs into tweets, etc.
Example: A 10-minute YouTube video becomes:
3 TikTok clips.
5 Instagram captions.
1 blog post.
The Psychology of Repetition:
Why it works:
The Rule of 7: People need to see your message 7+ times before they act.
Platform Hopping: Your audience is everywhere. Repurposing ensures they see you everywhere.
Real-life example:
A SaaS founder repurposed one webinar into:
A LinkedIn post (500 likes).
A Twitter thread (200 retweets).
A YouTube short (10k views).
A blog (1k reads).
Result:
3 new clients. $50k in revenue.
5. The Tools That Make It Effortless
1. Descript:
Turns videos into blogs, podcasts into transcripts.
Example: A 30-minute interview → 5 blog posts.
2. Canva:
Turns blog stats into infographics, quotes into social posts.
Example: “5 Stats About [Your Industry]” → Instagram carousel.
3. Hootsuite:
Schedules repurposed content across platforms.
Example: Post a blog Monday, tweet snippets all week.
4. ChatGPT:
Rewrites content for different platforms.
Example: A LinkedIn post → A sassy tweet.
The Cheating Mindset: Why its OKAY
YThe guilt:
“Isn’t this lazy?”
“Am I ripping myself off?”
The reality:
Your audience doesn’t see everything you post.
Repurposing ensures they do.
Example:
A marketer repurposed one case study into 12 pieces of content.
Each piece reached a new segment of her audience.
Result:
Her email list grew by 300%.
The Harsh Truth: You’re Wasting Time
You’re creating one post for one platform.
Your competitor is creating 10 posts for 10 platforms.
Who wins?
Wrap Up!
Are you struggling with the content repurposing ?
Reply to this email and get a Mega prompt that will spin your content for 4 different platform.
Until next time,
Your AI Case Study Team
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