Today's case study is about the outdated ways of traditional web searches and how AI is swooping in to save the day.

Web Searches Suck Your Soul

Ever felt like you needed a degree in search-engine- optimization just to find a decent recipe online?

Traditional web search is a mess. It's keywords, pointless results, and clickbait traps. It's like trying to find a needle in a haystack full of rusty nails.

It’s Not Only an Irritation; It's Undermining Your Success

Brain Drain: Every second wasted on bad searches is a second you're not solving real problems. Decision fatigue: how much?

Missed Gold: The solution that could change your business (or fix that leaky faucet...) is buried in search hell. Who's got time for that?

Misinformation Minefield: One click on a garbage site, and you're a conspiracy theory parrot. The internet is a wild ride.

Look, you've got better things to do than fight with a search engine.

It's 2024 - let's make this easier!

Today’s lineup

• How AI-Powered Search Is Outperforming Google Search

• How to Master AI Search Engines: 5 Tips to Get the Results You Deserve

• The Best Podcast Episodes on AI Search Innovations

• 1 Question for you

• +Bonus Section

How AI-Powered Search Is Outperforming Google Search

Okay, here's why AI search could kick Google's butt:

Understands you Better: AI understands what you actually mean, not just your crappy keywords. The results finally make sense.

Learn Your Quirks: Personalized results mean you don't have to sift through garbage tailored for the masses.

Talks Like a Human: Ask questions like you'd ask a friend, not a robot overlord.

More Than Just Links: AI can pull info from images, videos, whatever. It's a search engine on steroids.

But let's be real, Google's a beast. AI search won't fully replace it anytime soon.

Think of it like a super-powered sidekick – it'll make finding what you need WAY easier.

How To Master AI Search Engines - 5 Tips to Get the Results You Deserve

Tip 1: Use Perplexity 

Example 1: You have back pain, and you are looking for a solution. Choose a focus feature from Perplexity and find what type of info you want ( text, video, which platform, etc..)

Example 2: I test out Luke Matthews's prompt, and Perplexity gives me some great outputs. Just import your content idea.

Here are some helpful videos on how to use Perplexity:

Luke leverages Perplexity to identify and compose compelling LinkedIn posts.

How To Use Perplexity AI For Beginners

I use Perplexity MORE than Google and ChatGPT

Tip 2: Build Your Own Search Engine

Generic site searches are the past.

Here's how to level up the user experience with a custom search engine:

What it is: Think Google, but just for your site. Keeps visitors engaged and helps them find what they need quickly.

Why it matters: You look like an expert, and users get answers without leaving your site. Win-win.

How to do it:

Hit up Google's Programmable Search Engine page.

Make a new engine, and tell it what to search for (your site, other relevant stuff).

Grab the code, and slap it on your site. Boom, custom search.

Bonus: A custom search engine lets you curate the results. Only show the good stuff, build trust, and streamline the whole experience.

Want to get fancy?

Track search terms, and find out what people really want from you.

Here is the full example of how you can build your own search engine.

Tip 3: Search by Image

Example: You have an image of your favourite shoes and you want to buy them. Simply import the image into the Google or Bing search bar and start searching by the image.

Tip 4: Break down complex research into knowledge you can use, with Consensus

Become an expert on any topic, instantly. AI search breaks down complex research into knowledge you can use.

Here are some steps to follow:

1. Sign in to the platform.

2. Ask the question.

3. Select the paper with the highest citations for reliable information:

   Filter the result to refine your search based on:

   The publishing date of the papers.

   Research Methodology

   Specific of journals

   Different domains

4. Select the paper with the highest citations for reliable information

5. Save your search

Additionally, you can use:

• Consensus Copilot: AI research assistant.

• Export CSV of your search

• Access to the Consensus GPT

Tip 5: Stop Guessing What People Want. “Answer The Public” Tells You.

AnswerThePublic taps into what people are actually searching for online. Forget brainstorming content ideas – get data-backed topics that your audience craves.

Stay ahead of trends and make smarter decisions with this tool.

Here is the video tutorial if this is your first time using it.

The Best Podcast Episodes on AI Search Innovations

Perplexity CEO: Disrupting Google Search with AI

This video tackles how AI can make your user experience kickass, the challenges of taking on tech giants, and why smart decision-making is crucial for any entrepreneur.

Important Change to SEO (New Google Algorithm Update)

Google's latest update is cracking down on low-quality, unoriginal garbage. If you want to win long-term, ditch the mass-produced fluff and AI shortcuts. Focus on building real value for your audience. Quality content that solves problems and shows your expertise is the only way to stay ahead of the algorithm.

The “AI Case Study” Conclusion

Traditional search is a time-sucking nightmare. AI search is your escape.

It understands you better, gives you the info you actually need, and helps you cut through the online noise.

This isn't just about finding stuff faster – it's about making smarter decisions and protecting your sanity.

1 Question for you 🤔

How much time do you think you waste each week on bad searches?

Our favourite AI tool for researching

1. Komo

Okay, this one's fast and keeps your data private. Think standard search, but with a side of community information and AI brainstorming help. Need a quick, reliable answer? Komo's your jam.

2. You.com

Want more than just links? You.com's got your back. It'll summarize stuff, compare products, even write things for you (whoa!). It's all about personalizing your results.

3. Andi

If you're a visual person, Andi is awesome. It uses AI to give you the important bits in a nutshell, with visuals to boot. Perfect for when you need the gist of something FAST.

4. Elicit

Students, researchers, listen up! Elicit digs through mountains of academic papers for you. Think of it as your super-smart research assistant.

5. Exa

Ever have trouble seeing how things connect? Exa's visuals make it way easier. It uses powerful AI to show relationships between topics.

6. Phind

Calling all devs and coders! Phind is your new best friend. Its AI understands code, so it'll help you find those tricky solutions way faster.

7. Lexica

Need the perfect image, but keywords aren't cutting it? Lexica lets you search with descriptions. Finally, a picture finder that gets what you actually want!

So, what are you waiting for? Stop wasting your life on bad searches. Try one of these tools, and let me know how it goes. AI search could change your game.

Grab your AI bundle and have fun with:

𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝗽𝗼𝘄𝗲𝗿-𝘂𝗽𝘀:

↳ Custom instructions and templates, so you write and prompt like a pro.

𝗗𝗔𝗟𝗟-𝗘 𝗹𝗶𝗸𝗲 𝗮 𝗯𝗼𝘀𝘀:

↳ Create images that make people stop and stare.

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗦𝗮𝗹𝗲𝘀 𝗺𝗮𝗴𝗶𝗰:

↳ AI guides, tools and prompts to find leads and write copy that converts.

𝗠𝘆 𝘀𝗲𝗰𝗿𝗲𝘁 𝘀𝘁𝗮𝘀𝗵:

↳ The best GPT tools and insider LinkedIn creators to follow.

Cheers, Your AI Case Study Team