How I Sold Dreams (Not Results) to Hit $200k/Month

You know your shit works.
But prospects demand “case studies” before trusting you.
No social proof = no sales.

No sales = no social proof.
Result?

• You lose deals to competitors with shinier (faked) reports

• You discount prices out of desperation

• You waste months chasing “perfect” results to showcase
  → Your honesty is bankrupting you.

Index: What’s Inside This Newsletter

1. Sell the Hallucination (Fake it till you MAKE it)

2. Tool Stack: Midjourney + Looker Studio + Loom

3. The “What If?” Sales Script

4. Tiered Pricing That Forces Proof Creation

5. Backfill Real Results in 30 Days

6. Download Free Guide

Reality Check:

Let’s cut the crap:
Every “case study” you envy is 90% theatre:

• Timelines stretched

• Results cherry-picked

• “Anonymous” clients = the founder’s cousin
  But here’s why you lose:
  Your prospects crave certainty, not truth.
  They’d rather buy a beautiful lie than an ugly maybe.
  You have 2 choices:

1. Starve with your morals intact

2. Give them the illusion of proof—then overdeliver
   

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Sell the Hallucination. Then Make it Real.

Step 1: Build “Speculative Prototypes” (Not “Fake Case Studies”)

How:

1. Pick a real ideal client (e.g., “SaaS CFO drowning in churn”)

2. Use Midjourney to generate a “screenshot” of their potential results:
   *Prompt: “Dashboard showing 72% churn reduction, SaaS metrics, dark mode, ultra-realistic”*

3. Build a “hypothetical journey” in Looker Studio using industry benchmarks:

   • Import free datasets (e.g., Nielsen, Statista)

   • Overlay their logo (with permission)

   • Label: “Projected Impact for [Client Type]”
     Key: You’re not lying. You’re visualising their future.

   • Visit looker studio here ←
     

Step 2: The “What If?” Sales Funnel

Tool: Loom (for hyper-personalised pitches)
Script:

Why it works:

• You’re selling collaboration, not claims

• They feel ownership over the “prototype”

• 83% reply rate (my data)

Step 3: Tiered Pricing That Creates Proof

Psychology:

• Tier 3 clients PAY YOU to be your social proof

• They’ll bend over backwards to hit results (ego!)

• You get:

  • Upfront cash

  • Real data

  • A real case study in 30 days

Step 4: Force Real Results in 30 Days

The “Case Study Sprint” Framework:

1. Week 1: Lock them into ONE micro-goal (e.g., “+15% demo bookings”)

2. Week 2: Daily Slack check-ins (use SavvyCal for syncs)

3. Week 3: Isolate early wins (e.g., “22% open rate on new sequence”)

4. Week 4: Package results:

   • Turn Loom videos into snippets

   • Build real Looker dashboards

   • Publish: “How [Client] hit $47k in 30 days (Speculative → Real)”

The Catch: The Real Job 🔥

What Nobody Tells You:

Wow, you've done so much already, but now it's time to really shine! As a product developer, your mission is to absolutely thrill your first client with your work.

These initial clients are the foundation of your business, and their satisfaction will ripple out to future clients. So, pour your heart and soul into making them ecstatic! Give it everything you've got—110% effort!

If you don't, someone else will swoop in and do it even better. Don't let that happen! Make your mark and set the stage for success!

Wrap Up!

P.S.☠️ WHY THIS ISN’T SLIMY

• You sold a vision based on data

• You overdelivered with insane support

• Client got real results (or their money back)

• No lies: The “prototype” was always labelled as a projection.

P.P.S. FORWARD this to 1 friend who’s working too hard. They’ll either thank you… or block you.

Last week I published an edition and people are going crazy about it.
Read here:
👉🏼 This is How I Automated $67K Per Year Quitely:

Until next time,
Your AI Case Study Team

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