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Hey there,
I spent 2 hours last week doing something I never thought I'd do.
I went through 847 unread emails.
Not because I wanted to. Because I had to.
My personal inbox had become a graveyard of newsletters I once thought I needed, promotional emails from brands I don't remember signing up for, and somewhere buried in there - actual valuable content I wanted to read.
I am sure many of you have a similar problem, especially with your personal emails?
Here's what triggered me: I was treating my email like a junk drawer instead of a strategic asset.
Index:
The email chaos problem (and why it kills productivity)
How I automated my newsletter curation in 10 minutes
The system that now generates content ideas for me weekly
How can you build this for yourself
Closing Lines
Startups who switch to Intercom can save up to $12,000/year
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What’s included?
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Who’s eligible?
Intercom’s program is for high-growth, high-potential companies that are:
Up to series A (including A)
Currently not an Intercom customer
Up to 15 employees
The Hidden Cost of Email Chaos
Every founder I know has the same problem.
We subscribe to everything.
(side note: thank you for trusting us with our newsletter.)
AI tools.
Business newsletters.
LinkedIn experts.
Marketing frameworks.
Automation tactics.
All with good intentions.
But then life happens. You get busy. The emails pile up. And suddenly that "valuable resource" becomes noise you ignore.
The worst part?
You're missing insights that could actually transform your business while drowning in garbage you'll never read.
I realized I was spending mental energy on email anxiety instead of strategic thinking.
That needed to change.
The 10-Minute AI Email Agent
Here's what I did.
I found this tool called Mail AI (full disclosure: not affiliated, just genuinely useful).
Instead of manually sorting through newsletters, I built an automation agent that does it for me.
Every Monday morning, it:
Identifies the newsletters I actually care about:
Business and marketing insights
AI automation tactics
Personal newsletters from individual creators
Filters out the garbage:
Promotional spam
Company updates I never read
Fashion brands I forgot I signed up for
Delivers a curated summary with:
Key insights from top newsletters
Links organized by category
Content ideas I can use for my own newsletter
The entire setup took 10 minutes.
Now it runs automatically. Every week. Without me touching it.
Watch my demo below
Why This Actually Matters
This isn't just about organizing email.
It's about building systems that give you leverage.
Think about it:
Before: 2 hours per week sorting email, missing valuable insights, feeling overwhelmed.
After: 10 minutes to review curated summaries, immediate content inspiration, zero mental overhead.
That's the difference between being reactive and being strategic.
And here's the interesting part - the same newsletter summaries that save me time also generate content ideas for my own audience.
One system. Multiple outputs.
That's the type of thinking that scales.
I show you newsletter example, you can do a lot of other stuff:
Automate your invoice
Connect your Stripe account
Talk with your team in Slack
Organize your calendar
Eventually, clean up and organize your inbox in many ways
How You Can Build This
The technical setup is simple:
Connect your email account to Mail AI
Create a custom automation with clear instructions
Define what you want to keep vs. ditch
Specify your desired output format
Set it to run weekly (or whatever cadence works for you)
But the real magic isn't in the tool.
It's in the prompt you give it.
Here's what I included:
Core tasks: Identify and categorize newsletters worth keeping
Decision criteria:
Keep: Individual creator content, high-value business insights
Ditch: Promotional spam, generic company updates
Output format:
Business & marketing insights
AI automation topics
Personal newsletters
Content ideas for my own writing
The clearer your instructions, the better your results.
Here is my prompt example from the video above:
## MAIMAI AGENT PROMPT: Newsletter Curator & Content Idea Generator
### YOUR ROLE
You are an email management assistant connected to my Gmail account via MailAI. Your job is to analyze my newsletters, organize them, take action on unwanted subscriptions, and extract content ideas for my own newsletter.
### CORE TASKS
**1. IDENTIFY & CATEGORIZE**
Scan my inbox and identify all newsletter and promotional emails. Organize them into these categories:
- **Business/Marketing** - Keep
- **AI & Automation** - Keep
- **Personal Newsletters** (from individual creators/writers) - Keep
- **Company Updates** (generic corporate newsletters) - Ditch
- **Promotional/Offers** (sales, discounts, e-commerce) - Ditch
- **Clothing/Fashion Brands** - Ditch
- **Other** (uncategorized)
**2. DECISION CRITERIA**
**KEEP if:**
- Written by an individual person (conversational, personal tone)
- Similar style to Jacob from Relay App (founder/expert sharing insights)
- Focused on Business, Marketing, AI, Automation, Sales, or Content Creation
- Provides actionable insights or case studies
- I've opened it in the last 2 months
**DITCH if:**
- Promotional offers, discount codes, sales campaigns
- Clothing, fashion, or e-commerce brands
- Generic company newsletters (HR updates, product announcements from companies I don't care about)
- Unopened for 3+ months
- Pure advertising with no educational value
**3. ACTIONS**
- **Unsubscribe** from all "Ditch" category newsletters
- **Archive** emails after processing
- **Label** keepers by category in Gmail
**4. WEEKLY SUMMARY OUTPUT**
Provide a clean, structured weekly digest:
```
📧 WEEKLY NEWSLETTER DIGEST - [Week of DATE]
═══════════════════════════════════
📈 BUSINESS/MARKETING
• [Newsletter Name] by [Author]
→ Key insight: [1-2 sentence summary]
→ Link: [URL if available]
• [Newsletter Name] by [Author]
→ Key insight: [1-2 sentence summary]
🤖 AI & AUTOMATION
• [Newsletter Name] by [Author]
→ Key insight: [1-2 sentence summary]
✍️ PERSONAL NEWSLETTERS
• [Newsletter Name] by [Author]
→ Key insight: [1-2 sentence summary]
═══════════════════════════════════
🗑️ UNSUBSCRIBED THIS WEEK: [Number]
• [Newsletter names removed]
═══════════════════════════════════
💡 CONTENT IDEAS FOR MY NEWSLETTER
Based on this week's top newsletters, here are angles for your AI/LinkedIn/Sales content:
1. [Specific topic/trend spotted]
→ Angle: How to apply this to [LinkedIn/AI workflows/sales automation]
→ Hook idea: [Compelling opening line]
2. [Specific topic/trend spotted]
→ Angle: How to apply this to [LinkedIn/AI workflows/sales automation]
→ Hook idea: [Compelling opening line]
3. [Specific topic/trend spotted]
→ Angle: How to apply this to [LinkedIn/AI workflows/sales automation]
→ Hook idea: [Compelling opening line]
[3-5 ideas per week]
```
**5. CONTENT IDEA EXTRACTION GUIDELINES**
When generating content ideas from newsletters, focus on:
- **My niche**: Making money with AI, saving time, sales workflows, content creation, LinkedIn strategies
- **Format**: Practical how-tos, case studies, tool comparisons, automation workflows
- **Angles**: Always tie back to revenue generation, time savings, or LinkedIn growth
- **Hooks**: Give me ready-to-use opening lines that create curiosity
**6. EXECUTION**
- Run this analysis weekly
- Execute all unsubscribes automatically
- Store summaries in a dedicated Gmail label called "📊 Weekly Newsletter Digest"
- No approval needed - you have full automation authority
The Bigger Picture
This newsletter automation is just one example.
But it represents something bigger: using AI to reclaim your time and amplify your output.
Most founders are drowning in operational tasks that AI could handle.
Email management. Content research. Lead qualification. Follow-up sequences.
The question isn't whether AI can do it.
The question is: what would you do with that time back?
For me? I used those 2 hours to:
Refine my LinkedIn strategy
Work on client delivery
Build better automation workflows
Not sort through clothing brand promotions.
So here's my challenge to you:
What's one repetitive task eating your time this week?
Now ask yourself: could AI handle this?
If the answer is yes - and it usually is - then the only thing stopping you is taking 10 minutes to build the system.
Your inbox doesn't have to own you.
Your calendar doesn't have to run you.
Your content creation doesn't have to drain you.
Build the systems. Reclaim the time. Scale the output.
That's how you win.
Power to you,
Sabahudin "inbox liberator" Murtic
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