Netflix’s creepy trick for 2x more clicks (steal it without being a robot)

Hey Buddy,

Believe me, This time, I’ve got something that’ll make your brain whisper, “Damn, tell me more…” 😏

We are going to see the most secret psychological technique that top brands use to stick you to their platform and how you can learn it too.

THE POWER OF A GOOD HOOK
I’m gonna show you the CHEATCODE billionaires are using.

Today’s Lineup:

1. Netflix’s Brain-Hijacking Trick

2. Steal This in 3 Steps

3. Why Your Brain Falls For It

4. When Personalization Backfires (Avoid This)

5. Spitball Session: Steal These Ideas

6. Tools the steals the show

7. Final Punch: Be Human, Win

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Netflix Brain Hacking Techniques.

Let’s cut the bullshit:
Netflix doesn’t "personalize." It preys on your brain.

Did You ever noticed:

• Adam Sandler’s face follows you like a stalker ex?

• That documentary you almost watched keeps haunting your homepage?

• Rom-com covers get juicier when you’re sad?

Here’s the dirty truth:
They’re not tracking your "preferences."
They’re tracking your micro-surrender moments:

• Pauses

• Rewinds

• "Whoa, that actor’s hot" double-takes

Your brain’s glitch:

Steal this in 3 Steps

Forget "AI personalisation."
Do this instead:

🛠️ TOOL: Free heatmap tracker (Hotjar/Microsoft Clarity)

• Step: Install → watch recordings of users on your site

• Brain hack: People involuntarily hover over what they want. Betray themselves without clicking.

• Your move: Put your BUY button/lead magnet where their cursor lingers.

📧 EXAMPLE: Your emails suck because…

You write:

Netflix-style fix:

🎯 THE PSYCH TRICK: "Pattern interrupt"

• What it is: Breaking someone’s autopilot (e.g., their 1000th boring IG scroll)

• Netflix does it: Swaps Good Will Hunting from "smart movie" → "romance" → "Matt Damon’s abs" based on your behaviour

• Your move: Change ONE word in your hook based on where they came from:

  • From Instagram? "The reel you almost shared…"

  • From Google? "That thing you searched at 2 AM…"

Why this works?

Neuroscience 101:
Your prefrontal cortex (smart you) gets tired.
Your amygdala (lizard brain) never sleeps.

Netflix exploits:

• Glitch #1: Pattern recognition
  Your brain craves familiar things (Adam Sandler’s face = comfort food)
  → Your fix: Repeat your core offer in 3 different formats (text/video/quote) across 1 page.

• Glitch #2: Curiosity gaps
  Showing half a kiss → your brain fills the rest (dopamine hit)
  → Your fix: Email subject: "The 3rd step you’re missing…" (not "My Course")

• Glitch #3: Effort justification
  If you spent 20 mins searching "best CRM," you’ll defend that choice
  → Your fix: Remind them: "Since you researched CRMs last week… here’s why this one’s different."

When Personalisation Backfires (Avoid This)

True story:
I bought dog food once online.
Got "HEY DOG MOM 🐶" emails for 6 months.
I have a cat.

The line:
Personalisation = good.
Desperation = creepy.

Psychological rule:

How to NOT be Netflix-gone-wrong:

• If you don’t know, GUESS HUMBLY:

• Use "for people like you" not "FOR YOU SPECIFICALLY":

• Give opt-outs:

Steal My Ideas

No theory. Just shit I’ve seen work:

For e-commerce:

• Abandoned cart? Email: "Left [PRODUCT] behind? Here’s what solopreneurs actually buy with it…" (with UGC photos)

For coaches:

• After free webinar: "78% of people who yawned at 24:03 bought. You yawned at 24:05. Coincidence?" (use video engagement data)

For SaaS:

• On pricing page: "People who use [COMPETITOR] switch for THIS feature…" (add screenshot comparison)

Psychological key:

Tools Stack:

Ditch the "AI" hype. Use:

• Hotjar (free): See where people drool on your site

• Mailerlite (free): Tag people based on what they opened

• Canva (free): Make 3 thumbnails → test which gets most clicks

• Newsletter: The Main Sauce

Advanced move (no-code):
Zapier + Google Sheets → "Log everyone who opens ‘pricing’ email → text them 1 day later: ‘Price too high?’"

Summary

Netflix doesn’t win with AI.
It wins by treating humans like humans:

• Noticing tiny urges

• Rewarding curiosity

• Making it feel accidentally perfect

Your homework:

1. Go to your last email → find ONE behaviour you can reference ("You opened [SUBJECT]…")

2. Add ONE line acknowledging it ("Since you care about X…")

3. Hit reply and tell me what you changed.

PS: That "AI Bundle"? Scrap it.
Give ONE psychological swipe file instead:

Wrapping up the day!

P.S. I hope you like this deep dive into the Netflix psychological trick and enjoyed the show. 
If you liked this edition, reply with YES, and I will send you a surprise bundle. 🤤 

Until next time,
Your AI Case Study Team

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