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The #1 Reason Customers Don’t Buy (And How FOMO Changes Everything
They can do it themselves with the help of Chatgpt
Amann K.
January 18, 2025
In partnership with
Hello guys,
Are You Spending Too Much on Marketing?
The biggest barrier to closing a sale isn’t the product or even the price -
It’s indecision. Most customers hesitate because they feel they can always buy later or find a better option.
That’s where FOMO (Fear of Missing Out) becomes your secret strategy. By creating urgency and showcasing scarcity, you shift the narrative from
“I’ll think about it” to “I need this now!”
With the right messaging, you can turn browsers into buyers, every time.
Here are 7 killer prompts to transform ChatGPT into your secret weapon for crafting campaigns that actually work. And also download FOMO Framework to hook your audience (At the end of this newsletter)
Ready?
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Prompts You can use to Write a Perfect Copy
1. Scarcity Theory 🚫⏳
Prompt:
“Craft a marketing campaign that leverages the principles of Scarcity Theory to appeal to the fear of missing out (FOMO) of [ideal customer persona]. Highlight the limited availability or exclusive nature of our [product/service] and use language that creates urgency and encourages immediate action. Provide clear and concise messaging that emphasizes the scarcity of the opportunity.”
Why it works: Scarcity creates urgency. When customers believe something won’t last, they act fast. Imagine boosting your conversions just by tweaking your messaging—easy win!
2. Endowment Effect 💎
Prompt:
“Using the 'Endowment Effect' framework, write a marketing campaign that appeals to the emotional attachment of [ideal customer persona] to our [product/service]. Use language that highlights the personal value and attachment they may have to our product, and create messaging that reinforces this attachment. Use testimonials and social proof to further build this attachment and motivate action.”
Why it works: People value what they feel they own. Make your product theirs before they even buy it by sparking an emotional connection.
3. Credibility Principle 🌟
Prompt:
“Using the 'Credibility' principle, create a marketing campaign that builds trust and credibility with [ideal customer persona]. Use language that emphasizes the expertise and qualifications of our team or brand, and highlight any awards, certifications, or partnerships that demonstrate our credibility. Use clear and concise messaging that speaks to the needs and goals of our target audience.”
Why it works: Trust is everything. Show customers why your brand’s the real deal and watch them choose you over the competition.
4. Affective Forecasting 🎡
Prompt:
“Using the 'Affective Forecasting' framework, write a marketing campaign that appeals to the emotions and desires of [ideal customer persona] by highlighting the positive outcomes and experiences they will have with our [product/service]. Use language that helps them visualize themselves using and benefiting from the product, and provide clear and compelling messaging that speaks to their needs and desires.”
Why it works: Help your audience see themselves winning with your product, and they’ll feel it’s a must-have.
5. Primacy & Recency Effect 🔄
Prompt:
“Write a marketing campaign that incorporates the 'Primacy and Recency Effect' to influence the perception and decision-making of [ideal customer persona]. Place our strongest messages or offers at the beginning and end of the campaign to increase memorability and impact. Use this technique to highlight the most important benefits and features of our [product/service] and encourage immediate action.”
Why it works: First and last impressions stick. Make them unforgettable.
6. Hierarchy of Effects 📜
Prompt:
“Create a marketing campaign outline that appeals to the needs of [ideal customer persona] by leveraging the principles of the 'Hierarchy of Effects' model. Start by creating awareness of our [product/service], then move towards building interest, desire, and finally, action. Use messaging and offers that align with each stage of the hierarchy to build momentum and encourage conversion.”
Why it works: Lead your audience through every step—from curiosity to commitment. It’s a journey worth designing.
7. Foot-in-the-Door Technique 🏡⚙️
Prompt:
“Using the 'Foot-in-the-Door' technique, create a marketing campaign outline that gradually persuades [ideal customer persona] to take a desired action. Start with a small request, such as signing up for a newsletter, and gradually increase the request until they are more likely to take a larger action, such as purchasing our [product/service]. Use consistent messaging throughout the process to build trust.”
Why it works: Small wins lead to big gains. Start simple and ease them in.
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