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The AI Pollution Crisis No One Wants to Talk About
Training a single AI model can consume more electricity than 100 homes use in a year.
Amann K.
October 25, 2025
In partnership with
We're all using AI to grow our businesses.
But nobody talks about the environmental cost.
Training a single AI model can consume more electricity than 100 homes use in a year.
One AI image generation?
Same energy as charging your phone fully.
We're creating content while burning through fossil fuels.
And pretending it doesn't matter.
Index: Steal This
Why your "green" claims are now meaningless
Which tools are the worst offenders
Practical alternatives right now
What you can actually do about it
The Green Claims Are Lie
That carbon-neutral badge on your website?
Meaningless when AI tools drain power grids.
Tech companies are hiding the real numbers.
Because they know we wouldn't like what we see.
Your newsletter about sustainability?
Written using tools that contradict your message
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The Worst Offenders
Energy-heavy tools to avoid:
Large video generation models
Constantly-running AI assistants
Bulk image generation at high resolution
What to use instead:
GPT-4o Mini for most text tasks (40% more efficient)
Local AI models that run on your device
Scheduled processing during off-peak hours
Gif by boomeryang on Giphy
Real Solution That Actually Works
Stop pretending this isn't your problem.
Audit your AI usage - track what you actually need
Use smaller models for routine tasks
Batch your AI work instead of constant single requests
Choose providers that use renewable energy
Ask vendors directly about their energy sources
The Comfortable Question
Are you willing to sacrifice some convenience for sustainability?
Or will you keep chasing "growth" while ignoring the environmental cost?
The truth is:
We can either address this now voluntarily.
Or be forced to address it later when regulations hit.
Final Words
AI is making our work easier while making our planet unlivable. The time for pretending otherwise is over.
Want specific tool recommendations that balance efficiency and sustainability? Reply to this email and I'll share my current stack.
This newsletter contains no AI generation - written by a human who cares about both your business and our planet.
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