The psychological trick Netflix is using to get 2x more clicks

In partnership with

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Impact: With tailored recommendations, Netflix has mastered the art of keeping subscribers glued to the screen.

#2 Wowcher’s Social Media Magic:

Ever wonder how those Wowcher ads seem to read your mind on Facebook? 🧠 That’s AI, my friend. Teaming up with Phrasee, Wowcher used AI to optimize their social posts, even challenging human writers. Spoiler alert: AI won!

Impact: Their ads became super relevant, dropping cost per lead while boosting engagement. 🤑 Sometimes, AI can even outsmart us humans!

Do you know that "Recommended for You" section on Amazon that always seems to have stuff you kinda-sorta-definitely want?

Yeah, that's AI being sneaky again. Amazon's figured out how to use your data to tempt you with the perfect products.

They analyze everything – your past purchases, abandoned shopping carts, stuff you've looked at but never bought. It's like they're reading your mind (and your browsing history)!

This "item-to-item collaborative filtering" method is basically Amazon playing matchmaker between you and products you might love.

It is similar to our Netflix example, but this time the focus is on the product.

Impact: These AI-powered suggestions drive a crazy amount of Amazon's sales (like 37%!). They make shopping so easy and personalized, it's no wonder people get hooked.

So, what’s the big takeaway? AI allows companies to move away from a generic, one-size-fits-all marketing approach and pivot toward hyper-personalized strategies. This shift makes it easier for brands to deliver precisely the right message to the right person at the perfect moment. In today’s crowded digital marketplace, this level of personalization can be the difference between a campaign that succeeds and one that falls flat.

The ability to tailor content in real-time based on user behaviour can significantly increase engagement rates, customer loyalty, and ultimately, revenue. The key is that AI isn’t replacing marketers—it’s empowering them to do their jobs better.

Despite its benefits, AI is not without its challenges. As marketers embrace AI, it’s essential to consider the potential pitfalls:

• Overreliance on Automation: It’s tempting to let AI handle everything, but automation can sometimes lead to generic or robotic-sounding content. While AI can be a fantastic assistant, it lacks the nuanced understanding that comes from human experience and intuition.

• Ethical Dilemmas: Imagine your team produces a highly engaging blog post, only to reveal that it was 100% AI-generated. Do you disclose that fact to your readers, or keep it under wraps? The ethics of using AI to generate content is a hot topic, with some arguing that transparency is key to maintaining trust with your audience.

• Privacy Concerns: Personalization requires data, but how much is too much? The line between useful insights and invasive data collection can be thin. Brands need to tread carefully to avoid crossing into territory that feels too “Big Brother” for comfort.

1. Test Out Personalization:
You don’t need Netflix’s budget. Start by using a single data point, like a customer’s past purchase, to personalize your messaging.

2. Try AI Copywriting Tools:
Stuck on headlines or social posts? Tools like Jasper, Writesonic, or Tailwind can give you a creative boost. No perfection needed—just a starting point!

3. Turn Overwhelm into Engagement:
Got customers struggling with too many options? Use an interactive quiz to guide them. Tools like Typeform can make decision-making fun and collect valuable data for you. 📊

LTX STUDIO

Purpose: LTX Studio simplifies video creation while giving you precise control over the final product.

Free or Paid: LTX Studio offers both free and paid plans with varying levels of features.

What Impact Does:

• Speed up video creation: Generate video content quickly while maintaining detailed editing capabilities.

• Boost video quality: The full scene editing allows you to polish your videos beyond simple AI generation.

• Reduce reliance on traditional editing: Create engaging videos without needing complex editing software.

Here is the full tutorial for this tool.

Notebooklm

Purpose: NotebookLM is designed to reimagine traditional note-taking software with the power of a large language model (LLM) at its core.

It aims to be your personalized research assistant, helping you organize your notes and extract meaningful insights.

What Impact Does:

• Improve Research Efficiency: Quickly gather and summarize information from various sources, streamlining your research process.

• Boost Knowledge Retention: The ability to interact with your notes, ask questions, and get AI-powered summaries can deepen your understanding of the material.

• Refine Idea Generation: NotebookLM can spark new connections and ideas by analyzing your notes and surfacing underlying patterns.

Important Note: It is only available in the USA.

Here is the full tutorial for this tool.

Grab your AI bundle and have fun with:

𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝗽𝗼𝘄𝗲𝗿-𝘂𝗽𝘀:

↳ Custom instructions and templates, so you write and prompt like a pro.

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗦𝗮𝗹𝗲𝘀 𝗺𝗮𝗴𝗶𝗰:

↳ AI guides, tools and prompts to find leads and write copy that converts.

𝗠𝘆 𝘀𝗲𝗰𝗿𝗲𝘁 𝘀𝘁𝗮𝘀𝗵:

↳ The best GPT tools and insider LinkedIn creators to follow.

👉 Download Your Bundle Here

Thanks for sticking around! I hope today’s newsletter inspired you to experiment with AI in your marketing. Got questions? Hit reply—I’m always up for a chat!

Next week, we’re diving into how AI is remixing the music industry. Stay tuned for the inside scoop! 🎶

Until next time, Your AI Case Study Team