Example #1: Netflix uses AI personalization for movie recommendations

Okay, raise your hand if you've ever gotten sucked into a Netflix binge because they just get you. Seriously, how do they always seem to know the perfect thing to suggest?

Here's the deal: Netflix isn't run by psychics – it's powered by AI. They analyze what you watch, and then tailor recommendations to match those tastes.

If you’re all about Adam Sandler comedies, be prepared for your feed to get flooded with his goofy grin. If sitcoms are more your speed, expect those hilarious one-liners to take center stage.

But here's where it gets even crazier. Let's say you're craving a rom-com, but Netflix suggests a drama like "Good Will Hunting".

It might seem random, but check out the artwork they show you – chances are they're highlighting those heart-tugging moments between Matt Damon and Minnie Driver! Clever, right? Netflix gets that you're in a romantic mood and adjusts accordingly.

Impact: This super-personalized approach has been a game-changer for Netflix, making it way easier (and more tempting) for subscribers to find stuff they'll actually watch.

Example #2: Wowcher uses AI personalization to create social media posts and ads

Netflix isn't the only one in on the personalization game. Ever notice how those Wowcher ads on Facebook seem to know exactly what kind of deals you're into? That's not a coincidence, my friend. It's AI hard at work.

Here's how it went down: Wowcher teamed up with AI copywriting genius Phrasee to spice up their ads. They even had a little AI vs. human writing showdown to see who could get the most clicks. And guess what? AI kicked some serious butt!

Wowcher saw their ads get way more relevant (like, scary-good relevant) AND their cost per lead plummet. That's a win-win in the marketing world.

Impact: Thanks to AI, Wowcher's ads became irresistible click magnets, proving sometimes a robot really can write better than a person!

Example #3: Amazon implements AI personalization for a smarter shopping experience

Do you know that "Recommended for You" section on Amazon that always seems to have stuff you kinda-sorta-definitely want?

Yeah, that's AI being sneaky again. Amazon's figured out how to use your data to tempt you with the perfect products.

They analyze everything – your past purchases, abandoned shopping carts, stuff you've looked at but never bought. It's like they're reading your mind (and your browsing history)!

This "item-to-item collaborative filtering" method is basically Amazon playing matchmaker between you and products you might love.

It is similar to our Netflix example, but this time the focus is on the product.

Impact: These AI-powered suggestions drive a crazy amount of Amazon's sales (like 37%!). They make shopping so easy and personalized, it's no wonder people get hooked.

It's simple: AI makes marketing way smarter.

Companies can get rid of the generic, one-size-fits-all approach and instead, deliver the perfect message to the right person at the ideal time.

That's a recipe for serious results.

AI makes you better, not obsolete. It's about amplifying your voice, not replacing it with a robot's

Plus, there are those ethical debates about robots writing content... gets you thinking, right? The key is to use AI as a tool, not a replacement for human creativity.

1. Embrace the Personalization Experiment:

You don't need a Netflix-sized budget to personalize your marketing.

Start small! Think about one piece of data you already collect about your customers (purchase history, interests, etc.)

Can you use that to tailor your message? Even something as simple as their name in an email subject line can boost engagement.

2. Test-Drive AI Copywriting Tools:  

Feeling overwhelmed about writing all that personalized content?

Let AI give you a hand! Tools like Tailwind, Writesonic or even free ones like Jasper can help you brainstorm ideas, write snappier headlines, and even craft basic social posts.

Don't expect perfection, but use them as a creative starting point.

3. Turn Confusion into a Conversation:

Are your customers drowning in too many options, like those Sephora shoppers? Create a simple interactive quiz or guide using a tool like Typeform.

This turns the decision-making process into a fun experience AND gives you valuable data to personalize your marketing even further.

Remember, start small and track your results.

AI Ethics Debate: Imagine your team just created an incredible blog post that drives a ton of traffic. But there's a catch... it was 100% written by AI.

Do you tell your readers the truth, or keep it under wraps? Let me know what YOU would do!

The UK government isn't messing around when it comes to AI! They're setting new rules to keep AI safe and fair... but will it slow down tech companies?

Elon Musk just fired another AI shot at ChatGPT! His new creation, Grok, sees the world and understands your memes... kinda weird, kinda awesome.

Adobe just dropped a new AI video editing bomb! Get ready for some mind-blowing special effects with way less effort.

LTX STUDIO

Purpose: LTX Studio simplifies video creation while giving you precise control over the final product.

Free or Paid: LTX Studio offers both free and paid plans with varying levels of features.

What Impact Does:

• Speed up video creation: Generate video content quickly while maintaining detailed editing capabilities.

• Boost video quality: The full scene editing allows you to polish your videos beyond simple AI generation.

• Reduce reliance on traditional editing: Create engaging videos without needing complex editing software.

Here is the full tutorial for this tool.

Notebooklm

Purpose: NotebookLM is designed to reimagine traditional note-taking software with the power of a large language model (LLM) at its core.

It aims to be your personalized research assistant, helping you organize your notes and extract meaningful insights.

What Impact Does:

• Improve Research Efficiency: Quickly gather and summarize information from various sources, streamlining your research process.

• Boost Knowledge Retention: The ability to interact with your notes, ask questions, and get AI-powered summaries can deepen your understanding of the material.

• Refine Idea Generation: NotebookLM can spark new connections and ideas by analyzing your notes and surfacing underlying patterns.

Important Note: It is only available in the USA.

Here is the full tutorial for this tool.

Grab your AI bundle and have fun with:

𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝗽𝗼𝘄𝗲𝗿-𝘂𝗽𝘀:

↳ Custom instructions and templates, so you write and prompt like a pro.

𝗗𝗔𝗟𝗟-𝗘 𝗹𝗶𝗸𝗲 𝗮 𝗯𝗼𝘀𝘀:

↳ Create images that make people stop and stare.

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗦𝗮𝗹𝗲𝘀 𝗺𝗮𝗴𝗶𝗰:

↳ AI guides, tools and prompts to find leads and write copy that converts.

𝗠𝘆 𝘀𝗲𝗰𝗿𝗲𝘁 𝘀𝘁𝗮𝘀𝗵:

↳ The best GPT tools and insider LinkedIn creators to follow.

Thanks for hanging out and diving into the world of AI marketing! I hope this gave you some ideas to try in your own business.

Do you have a burning question about AI or another marketing topic?

Hit reply and let me know. I'm always down to break things down and keep them real.

Is AI the next big music producer?

Next week's AI Case Study reveals how the industry is getting remixed.

Until the next case,

Your AI Case Study Team!