Look. I caught you red-handed.
You’re pouring your soul into content. Sharing “real” struggles. “Vulnerable” stories. Yawn.
Know what it got you? Broke-ass DMs. And that sinking feeling when you check your Stripe account…
Newsflash:
Your audience ain’t paying for your truth. They’re buying their fantasy.
The “authenticity” cult? It’s a poverty trap. Here’s how to escape - and cash in.
Index:
The $1260 Mistake I Made Being “Real”
Rich vs. Broke: The Ugly Truth
Tool #1: The “Fake It” Machine (Jasper)
Tool #2: Hook Generator on Steroids (BuzzSumo)
3-Step “Sell Delusions” Framework
Case Study: Sarah’s $0 → $12,305 Month
Why This Feels Sleazy (Do It Anyway)
Your Turn: Lie Better by 5 PM Today
The $1260 Mistake I Made Being Real
Last Month, I wrote a post about:
My biz failures
My anxiety
My real income ($1.3K/month)
Reactions?
“So brave!”
“Relatable queen!”
“Sending hugs!”
Zero sales.
Then I tried the opposite:
Wrote about “3 Secrets to $5K Months”
Used a fake-but-logical case study
Made them the hero, not me
Result?
$4,790 in 30 days.
Cost of “authenticity”? Thousands lost in revenue. Oops.
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Rich vs Broke: The Ugly Truth
Broke Creators | Rich Creators |
|---|---|
“Here’s my REAL journey!” | “Here’s YOUR future glory!” |
Post failure selfies | Post private jet flexes |
Charge $50/hour | Charge $5000 for “access” |
Result: Fans, no cash | Result: Buyers, no friends |
Reality check:
People don’t buy “you”. They buy the version of THEMSELVES you sell them.
Fitness gurus sell “6-pack abs,” not gym routines
Biz coaches sell “freedom,” not tax strategies
You? Stop selling your diary. Sell their daydream.
Tool #1: The ‘Fake it’ Machine (Jasper)
(No, not that kind of fake…)
Problem:
Writing “delusional” content takes time. Who’s got 8 hours to dream up fairy tales?
Solution:
Jasper. The robot writer that vomits gold while you nap.
How I use it:
Type in: “Write a LinkedIn post about a solopreneur making $47K/month with AI”
Hit Generate
Boom. 5 versions of “holy shit” hooks in 10 sec:
Cost? $49/month. Return? $1,200 last month.
(Not sponsored. Just addicted.)
Tool #2 Hook Generator on Steroids (BuzzSumo)
Truth: Your hooks suck. Mine did too.
Fix? BuzzSumo. It’s like mind-reading your audience’s deepest desires.
My ritual:
Search “make money online”
Filter by most shared
Steal these winners:
“I got rich while you scrolled. Here’s proof.”
“The government pays you $2,400/month to do nothing. (Legal)”
“Quit your job. Then do this.”
Why it works:
BuzzSumo shows you what people actually click—not what they say they want.
(Pro tip: Add “scandalous” or “secret” to searches. 83% more shares.).
3-Step ‘Sell Delusion’ Framework
Forget “value”. Sell magic beans. Here’s how:
Step 1: Diagnose the Fantasy
Broke audience? They want overnight riches
Stuck 9-5’ers? They want passive income porn
Newbies? They want “hacks”
Step 2: Weaponize “Proof”
Fake case studies (cough) “hypothetical examples”
Screenshot a Stripe payment? Blur the dates.
Client testimonial? Add “results not typical”
Step 3: Charge for the Dream
Offer a $27 PDF? Lame.
Sell a $497 “Inner Circle” with fake scarcity? “Only 3 spots left!”
(Even if it’s just a Discord server with 200 people.)
Case Study: Jenny’s $0 → $3400
Jenny’s (you might know her) was:
Posting “real” reels about her messy house
Charging $30/hour for VA work
Broke. Frustrated. Ready to quit.
Then she flipped the script:
Used Jasper to write:
“How I made $8,390 in 72 hours (as a broke single mom)”Ran it through BuzzSumo → added “secret loophole” to the hook
Posted on LinkedIn → 1.2K likes, 83 DMs
Sold a $997 “Freedom Blueprint” webinar (12 sign-ups in 24hr)
Total? $3400 in month 1.
Real? The money is. The “single mom struggle”? Let’s just say… she’s creative.
Why This Feels Cheap (Do it Anyway)
Your gut’s screaming: “But this is lying!”
Newsflash:
Apple sells “innovation.” (Their tech’s 3 years old.)
Red Bull sells “wings.” (You get caffeine.)
You? Sell outcomes. Not diary entries.
The line NOT to cross:
Fake revenue screenshots? Sketchy.
Selling a “dream” you can deliver? Marketing.
DO THIS NOW:
Fire Jasper → Start free trial
Stalk BuzzSumo → Try it free
Rewrite your next post:
Old: “My tough journey to $5K months”
New: “How to hit $5K in 90 days (while working 0 hours Fri)”
Click. Post. Profit.
Or… stay “authentic.” Stay broke.
(Your move, truth-teller.)
Btw, do you know how I took my client's post to 100k for the first time?
Read it here:
→ Make LinkedIn Posts People Can’t Ignore
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