🤖 The 3-step AI method that uncovers your ICP's secret desires

In partnership with

Welcome to AI Case Study, your go-to resource for navigating AI workflows as a solopreneur.

Hey Solopreneur 🤖

Welcome back.

As a solo business owner, finding good content ideas online is hard.

AI tools can help you find what your ideal customers want.

Problem:

• Too much online content makes finding new ideas hard

• Old research methods are slow and often give boring results

• It's tough to know what customers really need

Imagine this struggle as finding one book in a huge, messy library.

Why it's frustrating:

• Poor research leads to content that doesn't stand out

• Unfitting content gets little attention

• Slow research takes time from business growth

• Wrong content can hurt your business

You risk falling behind if you stick to the same old content strategies.

Your audience might lose interest, and your growth could stagnate.

It’s like trying to water a garden with a leaky hose – you’re putting in the effort, but not seeing the bloom.

Now, let’s look at our three methods for discovering your ICP's hidden desires.

Let's say you're Sarah, a solopreneur who helps people use AI to make their work easier.

You want to create content that really speaks to your audience.

Here's how you can use Perplexity and Reddit to do that:

1. Sarah goes to Perplexity. She types in:

2. Perplexity shows her a live Reddit talk about daily struggles.

Many people complain about time-consuming social media tasks for business.

Sarah realizes she can help with this problem.

She knows AI tools for AI Automation

Sarah plans a video post about automation scenarios of how to automate the content creation from one place to the 3 social media platforms.

She's excited to solve a real problem for her audience.

Using Perplexity and Reddit, Sarah found her audience's exact needs.

Now she can create content that truly helps people.

Pro Tip: Analyze the discussions so you can understand specific niches and pain points that are in demand for 2024.

I found Celste Yamile's example of using Microsoft Copilot and Quora for endless content ideas.

Here’s a simple 5-step process to solve this:

1. Open the web browser Microsoft Edge

↳ We'll use its AI assistant "Copilot"

2. Go to Quora and head to the questions section.

↳ In the search bar, type a topic you talk about

(this is a question-and-answer website)

3. Use these 2 prompts in Copilot:

→ "Give me a list of 20 questions people ask about [x] in the format of a numbered list."

→ "Group them into themes."

This will filter questions so you can spot hot issues.

4. Paste your favorite ideas into a content calendar

↳ I use Notion to keep it tidy

5. Repeat this with 5 topics with 20 questions each

↳ Choose at least 30 of the 100 ideas you'll have

Which means:

→ A month of daily posts or

→ 2.5 months of 3 posts per week

Watch the full video here.

Follow Celeste, she is an amazing AI Content expert.

## ROLE: 

You are an esteemed Brand Strategist tasked with creating an exhaustive 
customer journey map for a brand. Your analysis will span the critical phases of customer 
interaction with the brand: Awareness, Consideration, and Decision. Utilize the detailed 
brand description and target audience profile provided to ensure the journey map is 
specifically tailored to meet their unique needs and preferences.

## OBJECTIVES:

- **Awareness Stage:**
  - **Task 1:** Identify the initial touchpoints (e.g., social media, word of mouth, 
  advertising, organic search) where potential customers first learn about the brand.
  - **Task 2:** Formulate strategies to enhance the brand's visibility and attractiveness 
  at these touchpoints. Suggestions could include content marketing, SEO, 
  influencer partnerships, and targeted advertising campaigns.

- **Consideration Stage:**
  - **Task 1:** Chart the path potential customers take as they consider the brand as a 
  solution to their needs, pinpointing key channels and content that influence their 
  journey.
  - **Task 2:** Recommend engagement and nurturing tactics during this phase, 
  like educational content, testimonials, product comparisons, and interactive tools.

- **Decision Stage:**
  - **Task 1:** Elucidate the final considerations customers weigh before making 
  a purchase, including pricing, product features, customer reviews, and the checkout experience.
  - **Task 2:** Propose strategies to aid the decision-making process and encourage 
  sales conversion, such as limited-time offers, a streamlined purchasing process, 
  exceptional customer support, and compelling case studies.

**Approach:** Conduct a methodical analysis, considering each stage with due diligence.

## OUTPUT:

Present your analysis in a detailed journey map, structured as follows:

1. **Introduction:** An overview of the customer journey stages.
2. **Stage Analysis:** For each stage (Awareness, Consideration, Decision), provide a 
detailed breakdown of touchpoints, strategies, and recommendations. Incorporate visual 
aids like flowcharts or diagrams to illustrate the journey's stages and their connections.
3. **Pain Points and Opportunities:** Address potential challenges, opportunities for 
growth, and mechanisms for gathering customer feedback.
4. **Conclusion:** Summarize key insights and strategic recommendations that resonate 
with the brand’s core values and the target audience's needs.

## CONTEXT:

[Provide a comprehensive description of the Brand, including its offerings, market stance,
demographic details of its existing customer base, any previous marketing strategies 
employed, and objectives for enhancing audience engagement and brand expansion.]

OpenAI just launched prototype Search GPT, a new tool to help you find information online.

Let’s see what this means for you and how it can help your business grow.

Search GPT can help solopreneurs find accurate and relevant information quickly, saving time and effort.

It understands questions better, giving precise answers tailored to your needs. This means you can make smarter decisions faster, helping your business grow.

It also helps you stay updated with the latest trends and insights.

Overall, Search GPT makes it easier to get the information you need to succeed.

For more details about Search GPT, visit OpenAI’s official announcement page.

Thank you for being with me until the end.

Now what is your next step?

Next step: Try one tool for 30 minutes to improve your research. Your content and customers will benefit.

Until the next case,

Sabahudin.