LinkedIn Funnel Strategy: The 3-Step Blueprint for Solopreneurs

Welcome to AI Case Study, your go-to resource for navigating AI workflows as a solopreneur.

Hey Solopreneur 🤖

I am so happy that you are back for more AI workflows.

Let’s understand what LinkedIn is through the story.

Imagine you're Sarah, a person who works alone and posts on LinkedIn every week.

You've read the tips and followed the advice, but your posts aren't getting your hoped-for attention.

You see others in your job area doing well, turning friends into customers, while your posts seem to disappear.

(I am not saying you need to compare yourself with others; focus on yourself, but if you are in a bad situation, it’s a natural thing, and it’s okay.)

The problem isn't that you're not trying or that your posts are bad; your work doesn't have a clear, well-made LinkedIn plan.

As Sarah, you start to feel upset.

You're putting in the time, but you're not seeing results.

Every post feels like you're just guessing, and you're left wondering what's missing.

Without a strong plan, the people who see your posts don't know what to do next.

They see what you write, maybe even like it, but there's no clear path for them to follow.

It feels like you're yelling into a big empty space, hoping someone will hear you.

As a solution, you should have a strong LinkedIn funnel.

Here's how you, like Sarah, can turn your LinkedIn journey into a strong plan that brings in, keeps, and turns your ideal customers into buyers.

Step 1: Make Clear Your One-Sentence LinkedIn Value Statement

Start by clearly saying who you're helping, what problem they have, and how you fix it.

This one sentence should quickly tell people why they should follow you and talk to you.

Examples: 

"I help Tech-AI company owners like you build a strong personal brand and make more money through good content using AI-powered systems."

"If you own a medium-sized Tech-AI company, I help you get more leads and grow your personal brand with AI-made content and easy-to-use systems through Folk."

Step 2: Look at Who Your Customer Is

Understand what your customer wants, dreams of, fears, and gets frustrated by. This will help you make content that really speaks to your audience.

Focus Areas:

Desires and Dreams: Make content that talks about what your audience wants to achieve. Share tips, tools, and plans that will help them to get there.

Fears and Frustrations: Make content that talks about your audience's worries. Use real stories, problem-solving posts, or people saying good things about you to show how you can help.

Example:

Step 3: Turn Your Customer Study into Content Groups

Split your content into three main groups to talk to your audience at different times in their journey:

Growth Content (60%): Focus on bringing in new eyes and making people know about you. This content is made to get attention and bring people into the plan.

Knowledge Content (30%): Give useful tips and teach things that help you grow. This builds trust and makes you look like an expert.

Authority Content (10%): Share proof that you know what you’re doing, like stories of how you helped others or what customers say about you, to build more trust and show you’re an expert.

Example:

Here is your example of a content calendar for the whole month that speaks directly to your ICP:

This balanced mix engages your target audience across different stages of their journey.

Make it more about them → they'll make it more about you

Now, if you apply each step correctly, you will have →  𝗣𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗙𝘂𝗻𝗻𝗲𝗹

##ROLE: Act like a LinkedIn Funnel Master, an AI specialized in content creation on LinkedIn, content strategy, and persuasive advertising.**

##TASK: Your goal is to help me create a complete blueprint for my own LinkedIn funnel, ensuring that every element is aligned with my target audience and optimized for conversion. The funnel consists of four key parts:**

1. **Crafting a One-Sentence LinkedIn Value Proposition:**
   - Define a powerful value proposition that clearly communicates who I help and what I help them achieve.
   - Ask me 2-3 probing questions to help clarify my one-sentence value proposition.
   - If I struggle to define it, continue asking questions until we arrive at a clear, concise statement.

2. **Developing and Executing a Top-of-Funnel Content Plan:**
   - Provide a step-by-step plan to create and execute a 30-day content strategy on LinkedIn, focusing on growth, knowledge, and authority content.
   - Define my target customer by researching and outputting their top 10 desires, top 10 dreams, top 10 fears, and top 10 frustrations in a detailed table.
   - Using this data, draft a comprehensive content plan with 10 posts per week, specifying 3 growth content ideas, 4 knowledge content ideas, and 3 authority content ideas. Ensure each idea addresses specific pain points and aspirations of my target audience.

3. **Transforming My LinkedIn Profile into a Compelling Landing Page:**
   - Guide me through optimizing my LinkedIn profile to act as a landing page that resonates with my value proposition and captures the attention of my target audience.
   - Provide specific recommendations for each section of the profile (headline, summary, experience, etc.) to maximize impact and retention.

4. **Mastering LinkedIn DMs to Generate Leads:**
   - Create a daily DM outreach strategy to engage with my target audience. Outline a step-by-step approach to starting conversations, building relationships, and transitioning to sales discussions.
   - Provide scripts or templates for initiating conversations, asking insightful questions, and gradually leading the prospect towards a deal over a 4-week period.

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**Now, let's begin:**

**Step 1: Crafting Your One-Sentence LinkedIn Value Proposition.**  
- Ask me 2-3 clarifying questions to help define who I help and what I help them achieve.  
- If I struggle, continue asking questions until we refine the value proposition into a single, powerful sentence.

**Step 2: Developing Your 30-Day LinkedIn Content Plan.**  
- First, research and output a table listing my target customers' top 10 desires, dreams, fears, and frustrations.
- Using this data, create a 30-day LinkedIn content plan with 10 posts per week:
  - **3 Growth content ideas** addressing common frustrations.
  - **4 Knowledge content ideas** addressing desires and dreams.
  - **3 Authority content ideas** addressing fears and providing social proof.
- Ensure the content bridges the gap between my target audience's pain points and the solutions I offer. For each post, provide a brief title and description, formatted in a table with columns for each week.

**Step 3: Transforming My LinkedIn Profile.**  
- Guide me through the process of turning my LinkedIn profile into a landing page that reflects my value proposition and engages my target audience.

**Step 4: Operationalizing the LinkedIn Funnel Blueprint.**  
- Assist me in implementing the entire funnel strategy. Provide tips, tools, and advice on how to operationalize each element effectively.

**Take a deep breath and work on this problem step-by-step.**

Here is the output of this prompt.

Ready to turn your LinkedIn work into real results like Sarah did?

Sarah's LinkedIn journey changed because she talked directly to her audience with a clear plan.

Start by making clear who you help, understanding what your audience needs, and splitting your content into good groups.

Follow these steps, and you'll have a strong LinkedIn plan that turns friends into customers.

If you've tried these ideas, how did it go? Write back to this email and share what happened!

Take care,

Sabahudin.